Skateboarding is Not a Fashion

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Author: Juergen Blumlein, Dirk Vogel & CAP10
As culture moved on from its 'novelty' stage as an offshoot of the surfing craze and developed its own distinct identity, brands core to the scene brought their distinct visions to the table. Nearly every area of garment design was touched by skate wear’s aesthetic. Telling the inside story of skate couture in the words of those who lived it, this 800-page volume features commentary from designers, founders, and pro skateboarders who have defined skateboarding’s look for entire generations. influencing the design and fashion of innumerable media from printed T-shirts to board shorts and denim to track suits along the way. Skate personalities we meet include Stacy Peralta, Lance Mountain, Tony Alva, Brad Bowman, Steve Olson, Steve Caballero, Steve Van Doren, and many more.